Back to where it all be..jam
our story
IT STARTED WITH A BERRY GOOD IDEA...
Rachel spotted a problem with the food being served at school breakfast clubs and realised something needed to change.
As a teacher and a mum, Rachel knew there had to be a better way to help families make healthier choices easier. So she created a range of delicious jams, filled with more fruit, less sugar and all natural ingredients.
...and set out on a single mission: to provide happier, healthier choices for families.
A SEED WAS PLANTED...
After a year of developing the perfect high fruit, low sugar recipe, Fearne & Rosie reached its first big milestone!
Landing not one but TWO listings with Waitrose AND Morrisons, taking Fearne & Rosie from the classroom and onto supermarket shelves.
From THE classroom to THE Dragons’ Den...
From an idea in the classroom to Drangons' Den. 2021 was a berry big year for Fearne & Rosie...
Rachel entered the Den, taking Fearne & Rosie in front of the Dragons and soon after made the big decision to leave teaching and focus on Fearne & Rosie full time.
And because one big milestone wasn't enough, Fearne & Rosie ALSO launched into Ocado that same year.
SPREADING GOODENESS...
We’ve always believed that making a positive impact should be at the heart of everything Fearne & Rosie.
In 2022, Fearne & Rosie became BBC Children in Need partners, helping take our mission beyond the breakfast table and into something much bigger.
Fearne & Rosie also became an officially B Corp-certified company!
WE HAD A BERRY-AUTIFUL REBRAND...
In 2024 Fearne & Rosie kicked off the year by launching into ASDA and Co-op, meaning even more families could get their hands on our delicious higher fruit, low-sugar preserves.
And ended the year with a fresh new look, giving Fearne & Rosie a berry big makeover!
BURSTING WITH PRIDE...
2025 was our biggest year yet...
Fearne & Rosie launched into Tesco...the biggest retailer in the UK!
And we weren't done there...
Just eight months later, we launched into Tesco Express nationwide, from a school breakfast club idea to seeing Fearne & Rosie on the shelves at Tesco... pinch us.
INTRO-JUICING TEAM BERRY...
And just look at us now...
Team Berry has grown and in just 18 months, Fearne & Rosie has gone from 300 stocking points to over 7,500!
And that's not all...
We've got some JAM-azing news coming very soon.
What started with a big idea in a classroom has grown into a team on a mission to make healthier, happier choices easier for families.
Thank you BERRY much for being part of our journey. 🍓
WE’RE ONLY JUST GETTING STARTED...