Our story

Say hello to Rachel - Fearne & Rosie’s Mum who launched our business in November 2019 in the rolling hills of Yorkshire.

As an ex-teacher, Rachel is passionate about creating healthy change for children and families. She’s on a mission to reduce the amount of sugar consumed in households.

That’s why she developed our range of reduced sugar jams because she wanted there to be readily available healthier, tastier, happier choices for children and their families.

Meet Fearne & Rosie, who our delicious range of jams are named after.

They’re our Founder’s daughters and played a really important role in why Fearne & Rosie was launched.
As a mother and teacher, Rachel wanted the berry best foods for her family and her girls.

Fast forward a few years. Rachel is now squishing together natural fruits to make tasty, fruity jams with more fruit and less sugar for Fearne & Rosie and now George, her son, and most importantly, for you and your family!

Health & Happiness

At Fearne & Rosie, we’re passionate about helping families to eat healthier.

That’s why we’ve created Fearne and Rosie jams to bring you a healthier option when it comes to your household jam. We pack in the fruit, go easy on the sugar and cut out the nasties.

We believe education is key and that’s why we’re dedicated to providing resources for schools and wider families on how to make easier, healthier choices.

It’s berry simple - we’re a jam on a mission driving healthy change.

At Fearne & Rosie our jams are 40% less sugar than the standard jams you’ll see across the U.K.

We’re around 70% fruit and importantly we use all natural ingredients and never ever use concentrate.

We’re great tasting, HFSS compliant (which means we’re lower in sugar), vegan and palm oil free.

Our mission is to make a positive impact for our customers and for families up and down the U.K.

So far we’ve partnered with FareShare, launched a school support program and begun work on some exciting future projects to widen our impact… follow the farm for updates here!

We provide on pack education, school visits and have met with members of the government to discuss changes in legislation to impact positive change.

We’re right at the beginning of our JAMTASTIC journey and we’d love you to join us as we grow.

Follow the farm for further updates and as always thank you for helping us to spread the word!