About Us


Berry nice to meet you.

Did you know, that in order for a product to be known as a jam it has to contain at least 60g of sugar per 100?

That's 60%

Fearne & Rosie Reduced Sugar Jams contain around 40% less sugar than standard without adding concentrate as a substitute.

All of our products are made by us, here in the UK, using both locally and ethically sourced ingredients.


My name is Rachel and I'm Fearne and Rosie's mum.

I'm a teacher who, whilst on maternity leave with Fearne and Rosie (and then George...) developed and launched a range of reduced sugar jams and no added sugar sauces.

I did this because, I wanted there to be readily available healthier, tastier, happier food choices for children and their families.

More fruit, less sugar.

It's berry simple really.

I am so excited for you to try our products and see what you think.

Please do let me know how you get on.

Best wishes,

Rachel x

And of course, Fearne and Rosie xxx